Monday, May 14, 2007

Daimler-Chrysler: How to Handle Change in Demerger Processes?

DaimlerChrysler reached an agreement early today to sell the struggling Chrysler Group to Cerberus Capital Management, a private equity firm that specializes in restructuring troubled companies, for $7.4 billion. (New York Times, May 14).

There is plenty of literature on the role of change management in merger processes, which have provided some of the prime examples of successful or non-successful corporate change. The theory says that when two companies wed, they will have to undergo a complex process that involves cultural adaptations, technological changes, leadership issues, etc. But what about demergers? More...

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