Monday, April 2, 2007

Obituary: Paul Watzlawick (*1921, Villach - 2007, Palo Alto)

"This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated."

Paul Watzlawick has died. Few people have had such a deep impact on the theory of communication, and in a broader sense, on Change Management, and nobody has written such compelling and at the same time entertaining books. I rarely deliver a training workshop without citing one or two of his anecdotes. My generation grew up with his book "In Pursuit of Unhappiness".


1 comment:

HazelJay said...

Paul watzlawick writings have deeply influenced me. I can only agree - he will be missed.

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