Crowdsourcing for Employee, Customer and Stakeholder Engagement
Crowdsourcing as a technique for gathering useful information stems from the concepts outlined in The Wisdom of Crowds, by James Surowiecki. Obviously, this is what Open Space Technology practioners (and those applying other large group intervention techniques) have been doing for the last 20 years. Now we have a new label for it! :)
The job of a leader in today’s hyperlinked and transparent organizational world is to instantiate the crowd’s intelligence and / or wisdom with a clearly-stated and purposeful mission and objective, and then listen ! This is where social software and methods like crowdsourcing can shine. They can and I believe will, eventually, replace or augment even the most sophisticated culture change initiative or surveys and diagnostics.