Friday, April 3, 2009

The Whuffie Factor

Cover of "The Whuffie Factor: The 5 Keys ...Cover via Amazon

Somhow I am ending up in the marketing sessions. Here is another one - The Whuffie Factor given by Tara Hunt (Intuit, Inc.). It's about getting your message across. Here is a shift of tone again. Question is: Why are some companies successful in using social media while others don't? It is about reciprocity. It is about giving and taking. It is about building trust. And it takes time. "People want to be treated as special snowflakes."

Which means you need to focus on individuals. You need to get our of the board room and into the community. Think diversity. You need to be remarkable.

That's the point when I decided that I had enough about marketing for today and turned my attention to the CoreMedia booth and a German beer.
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