Image by shashiBellamkonda via FlickrStowe Boyd is always good for a session. Today, he is presenting together with Oliver Marks about what is going on in enterprises with regards to social media. They are doing research interviewing peopel working with social media in large corporations. There are a couple surprises:
1. Technology is not the focus when people talk about social media in companies. It is about people.
2. There aren't really clear cross cutting lessons about the success and failure of Web 2.0 attempts in companies. What works in one company might not work in another one and vice versa.
Here are a few nice quotes from their research:
"The world changes at a slower pace than a lot of us enthusiasts think it should"
"We can't look to IT (department) for innovation in Enterprise 2.0"
"As in so many other parts of the world change management and uptake is the major challenge"
Again, like this morning, it becomes clear that social media are a tool and at the same time require a change process. Oliver Marks says that 95% of all companies are still top down oriented. An interesting example is Tokyo, which is the Twitter capital of the world while corporations have difficulties to adopt corporate Web 2.0 strategies.