Wednesday, March 25, 2009

Webinar Series: Web 2.0 for Business


Webinar Series: How to Use Social Web Technologies for Business

You are welcome to join a four parts, interactive webinar series on Web 2.0 for Business. We have prepared a 20 minutes free video presentation which serves as the introduction to the topic. Watch the introduction here (give the video some time to start, and you can also watch it from here. We also recommend to use the full screen mode.

Web 2.0 for Business – Why Change Makers
Should Care About Social Media

Target group of the Webinar Series:

  • Decision makers in companies and non-profit organizations, who would like to integrate social media in their communication strategies.

  • Consultants, trainers and other providers of services demanding special needs in communication.

  • Change agents and other stakeholders of change processes.

This is a beginners’ course. You can attend with any level of web literacy but you will likely be bored if you are already a web native.

These are the topics:

Webinar 1 (April 30, 2009, 15.00-16.30 GMT, please check your local time here): Blogs, wikis, podcasts, slideshows, etc. - How you and your customers can enter into dialogue
Just 10 years ago we started to comprehend that no organization could afford not to have a website. Today it is said to be: No organization can afford it not to interact with their stakeholders. This is the age of interaction. Many companies have started to use social media tools such as blogs, Twitter, Facebook, Wikis, etc.. In this webinar you will learn which tools are right for you and how to make your first steps. If you already use such tools, you will receive practical tips for optimizing your strategy. How and where should I blog? What are tags and what are their benefits? What is folksonomy? Is a wiki suitable for my internal or external communications? How can I improve the attractiveness of my blog? Does it make sense to upload videos and audio files to the internet? How do I embed them in blogs? What are mash-ups and widgets? And what about the copyright?

Webinar 2 (May 7, 2009, 15.00-16.30 GMT): Twitter - A new technology is revolutionizing the Web
Twitter is one of the latest major developments of the web. The micro blogging service allows you to build networks, discuss burning issues directly and quickly, broadcast brief information and forward them. Twitter is already used by many organizations. In this webinar you will learn how to use Twitter for yourself and your communication with partners, peers and clients. What tools are there and which one improves your Twitter performance best? Also, is Twitter really necessary?

Webinar 3 (May 14, 2009, 15.00-16.30 GMT): Networks and Netiquette
In this last webinar you will learn how to create new relationships through responsible and passionate action. The possibilities to connect with customers, like-minded people and opinion leaders and to become opinion leader oneself in a particular subject are manifold.
What are the basic rules and mechanisms to deal with it? How to use RSS feeds to efficiently meet the flood of data? What other networks such as Facebook, LinkedIn, Xing, etc. should I use?

Webinar 4 (May 21, 2009, 15.00-16.30 GMT): What’s new? What’s next?
While the majority of us is still digesting the new technologies which emerged yesterday, the development moves on at a ever increasing space. In this last webinar, we will talk about emerging trends – what technology will shape our future tomorrow.

Some more remarks
The series is practice-oriented and interactive. You will receive practical tips and tricks on how to use new technologies. Our team will make sure that all your questions are answered. All webinars will be thoroughly documented so all the information can be reviewed afterwards. Also, there will be an opportunity to collaborate with the other participants in discussion fora. And if you miss one of the series, you will be able to watch a video recording from the session.

Holger Nauheimer, author of Change Management Toolbook and worldwide known for his media work and on change in organizations. Since two years, he is engaged in the area of new technologies for the monitoring of change processes in the economy and society.

If you like to participate in the webinar series, please register at The webinars will be based on a telephone conference system plus an online presentation system (Dimdim). All you need is a high speed Internet connection. There is no need to download any software to your computer.

Costs for the entire cycle of four webinars: € 198 including VAT. (convert into your currency from here)

If you are from East Asia or Australia and find the time of the events inconvenient, please send us an email at If a sufficient number of people
from the region show their interest we will organize a second event that suits your time zone.

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