Somehow I have become a kind of Web 2.0 evangelist over the last two years. Not that I try to avoid daylight and prefer to spend my time in a dark chamber in front of a computer screen. I still do a lot of work for clients in non-virtual realities and I enjoy. But I do also enjoy the web culture that I keep discovering, which is so different from some of the outside realities. Web culture for me is of course pop culture but much more, and nobody has broad it so well to the point as Gary Hamel the old management guru, in an article of the Wall Street Journal called The Facebook Generation vs. the Fortune 500. Worth to read.
His main theses are:
1. All ideas compete on an equal footing.
2. Contribution counts for more than credentials.
3. Hierarchies are natural, not prescribed.
4. Leaders serve rather than preside.
5. Tasks are chosen, not assigned.
6. Groups are self-defining and -organizing.
7. Resources get attracted, not allocated.
8. Power comes from sharing information, not hoarding it.
9. Opinions compound and decisions are peer-reviewed.
10. Users can veto most policy decisions.
11. Intrinsic rewards matter most.
12. Hackers are heroes.
I don't have to say more than that (but Gary Hamel has, please check his post, there is more wisdom to suck in).
I will be blogging here from the Web 2.0 Expo in San Francisco during the coming three days.
Photo: jurvetson on Flickr