Wednesday, November 19, 2008

Technorati Publishes Their State of the Blogosphere

Technorati, one of the leading portals for blog search, has published their 2008 annual report on the state of the blogoshere. Here are some of the highlights of the 40+ pages report:

1. Blogging is a truly global phenomenon: Technorati tracked blogs in 81 languages in June 2008, and bloggers responded to their survey from 66 countries across six continents.

2. Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.

3. Numbers vary, but a recent study suggests that 184 million people world wide have started a blog (!) and 346 million people worldwide read blogs. Another figure suggests that 77% of active Internet users read blogs. More men than women blog, in particular outside of the US where the gender balance is more towards 50:50.

4. Blogging has an impact on the personal life of the bloggers: many do earn money from their blogs (to various degrees) through ads or product reviews. They make new friends. Bloggers enhance their knowledge about the subject they are writing about (they become experts), and some of them become known in their field of specialization. One in five bloggers has even appeared on TV because of their speciality.

5. There seems to be a clear relation between the effort people spend on their blogs and their success. The top bloggers spend more time on their blog, post several times a day and they use different kind of tools to increase its visibility.

6. Top bloggers earn US$ 200,00+ per year. The average return from a blog is around US$ 6,000. European and Asian bloggers earn more than their US colleagues.

7. One in five bloggers don't think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

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